Marketing On Demand
Serving B2B Companies in Growth and Accelerator Mode
Fractional CMO and Contract Marketing Services
BEHIND
THE HUB
Led by Chief Marketer, Karen McNaughton– MarketingHub is a virtual marketing practice, delivering effective solutions for companies who need to augment or outsource their marketing. With more than fifteen years of successful engagements, and having supported over 50 companies spanning the SMB-Enterprise market in a variety of industries, MarketingHub delivers custom marketing programs that power growth.
JumpStart
Our signature “Get Started’ package. Full audit on existing programs/landscape with recommendations report and custom designed toolkit.
RightHand
An extended team member who can virtually manage your ongoing programs for a period of time. Project-based or recurring deliverables.
Virtual VP/CMO
A dedicated senior leader with a “seat at the table” to help guide marketing direction, growth and enable sales for the company. A great option for small teams in hyper growth mode.
Services
Social Media
We help you tell your story and create demand with social posts, community management, blog content and short videos. We leverage AI tools to generate quick content that connects with your prospects and customers.
Branding
How’s your logo, look & feel? Need a brand refresh? We deliver cosmetic enhancements to existing brands or a new-from-scratch design. We ensure brand consistency across mediums, for maximum polish.
PR/Media
We manage PR calendars, storytelling and distribution with aplomb! We work hand-in-hand with you to craft stories that highlight the value that your company and products/services bring to the market. We use the hottest SaaS tools for distribution and monitoring so you are ahead of the game.
Email Marketing
Still the most cost effective form of reaching your customers, email marketing is here to stay. We help you develop a content calendar, assess the quality of your database, design, code and create a compelling newsletter. Plus we track and monitor results specific to your company.
Content/Inbound
Content marketing is not just an art; it’s also a science. We help create compelling content that drives engagement. Including blog posts, website content, checklists, buying guides, case studies, whitepapers, and e-books—all distributed via an automated platform that delivers insight.
Managed Programs
Need someone to oversee it all and ensure everything stays on track? Our “Virtual VP” program provides a dedicated resource that effectively becomes an extension of your management team. Best fit for businesses in growth mode with lean teams and limited budgets.
Our happy clients
The MarketingHub has been bringing brands to life for over fifteen years. We specialize in supporting emerging SaaS/cloud companies with their digital marketing programs. Since 2007, we have worked with dozens of brands, optimizing their online presence, improving their messaging, and launching high performing digital marketing programs that deliver measurable demand generation results with revenue impact.
We leverage cloud-based marketing automation and CRM platforms such as Hubspot and Salesforce Marketing Cloud. We focus on tangible, measurable programs that enable sales and deliver ROI.
Testimonials
Karen provided valuable and flexible marketing services to our team for over two years. The scope of work involved website redesign, digital marketing, partner & content marketing and management of our virtual team. Karen provided expert guidance and supported our goals with measurable, scalable programs that grew and evolved over time. It was a pleasure working with Karen and I would recommend her services to any company that is seeking senior level marketing talent, with a fresh and modern approach.
Alan Zurakowski
CEO, Hyalto
It is always a pleasure to collaborate with Karen on client projects. From complete corporate rebrandings to website design or sales tools/collateral development, Karen always brings a clear plan and succinct content for us to work with. Her clients span a broad B2B/B2C scope and she is consistently mindful of client needs, budget, scope and timelines. I love her “get it done” approach which is no nonsense and highly productive. If you are seeking a marketing quarterback to assist with your program management, I highly recommend Karen/The MarketingHub
Victoria Adams
CEO, Excentric
Karen worked with multiple teams within our organization on the deployment of an enterprise-grade marketing automation and CRM platform. She effectively analyzed the environment and developed plans and processes that made the project successful. Her knowledge and skills were invaluable and she established benchmarks, performance standards and reporting systems. She is responsible and thorough in delivering what’s required. It is a pleasure to work with Karen.
Kim Dixon
VP, Brand & Corporate Marketing, Ceridian